Choosing the correct Configure, Price, Quote solution is a critical step for your organization. And that is what we will be assisting you with today. Let us begin!
Salesforce CPQ and CPQ+ are both cloud-based enterprise solutions. Today, we’ll go over the main differences between them, and finally, you’ll be well-equipped to make the appropriate decision for your business. Let us start!
What is Salesforce CPQ?
Through guided selling, automatic quotation production, and pricing optimization, Salesforce CPQ—a SaaS platform—simplyifies difficult sales procedures. Designed originally on the Salesforce CRM, it enables teams to easily manage contracts, create error-free bids, and precisely set items. Perfect for mid-sized to big businesses, it increases productivity by automating tedious chores and lowering hand errors.
Key sectors including manufacturing, telecom, and software depend on this Salesforce solution for its strong workflow control and interface with current Salesforce technologies. Its scalability guaranteed by its cloud-based design makes it ideal for companies trying to revamp their sales processes.
What is Salesforce CPQ+?
Designed for companies needing deeper customizing, AI-driven insights, and cutting-edge technologies like AR/VR integration, Salesforce CPQ+ is an upgraded variation of the classic solutions. Although it brings improved product configuration tools, predictive analytics, and support for complicated pricing models, it keeps basic functions.
Designed for large-scale companies going digital, this solution emphasizes future-proofing sales methods and providing hyper-personalized client experiences. Its capacity to interact with developing technologies sets it ahead in next-generation SaaS solutions.
Key Features of Salesforce CPQ
Let’s explore the key features below:
Guided selling
Sales reps navigate complex product catalogs using interactive questionnaires, ensuring customers get tailored solutions. This feature aligns with B2B sales strategies by reducing decision paralysis. What is guided selling in simple terms? It’s when people who don’t even have a strong technical background can easily purchase an item and figure out how it will be working with the help of the guided questions, interactive tips, and the website support. A customer can be asked a number of questions, and based on their response, the website will offer the most suitable item that will satisfy their needs.
Automated quote generation
Accelerate quote creation with templates, real-time pricing, and approval workflows. Minimizes errors and ensures compliance with company pricing models. The benefit of this approach is that it speeds up the sales process. Imagine instead of sales managers doing everything manually, the whole process can be automated. Plus, it helps get rid of potential mistakes. The human factor means that mistakes can be easily made. But with the automated quote generation, it’s easier to avoid this.
Price optimization
Leverage dynamic pricing rules and discounts to maximize margins while staying competitive.
Contract management
Automate contract lifecycle processes, from drafting to e-signature, to improve efficiency.
Integration with Salesforce CRM
Seamlessly syncs with Salesforce CRM, enriching customer data and streamlining sales automation.
Key Features of Salesforce CPQ+
And now, as a comparison, let’s see the key features of this Salesforce solution:
Advanced product configuration
Supports multi-dimensional product bundles and conditional logic, ideal for industries with intricate customization needs.
AI-driven pricing optimization
Uses machine learning to recommend pricing strategies based on market trends, customer behavior, and historical data.
Enhanced quote customization
Deliver branded, interactive quotes with 3D product visualizations using AR/VR technologies.
Comprehensive analytics and reporting
Track KPIs like quote-to-close ratios and revenue leakage with AI-powered dashboards.
Seamless integration with AR/VR technologies
Enhance customer experience by showcasing products in virtual environments. Imagine your customers can configure a product (for example, a sofa) and then actually see it in their own sitting room. They can see whether it works together with other pieces of furniture and fits well into the room. This increases engagement and customer satisfaction and helps you have fewer returns because a customer can see the product before actually buying it.
Main Differences Between CPQ and CPQ+
To make a decision Salesforce CPQ vs CPQ+ a bit easier, it’s important to examine the main differences between the tools. So let’s do that right now:
Functional differences
- CPQ: Focuses on core sales automation, quote generation, and basic product configuration.
- CPQ+: Adds AI, advanced analytics, and AR/VR integration for immersive selling.
Usability and interface differences
- CPQ: User-friendly for teams familiar with Salesforce’s ecosystem.
- CPQ+: Features a more sophisticated interface geared toward tech-savvy users.
Integration capabilities
- CPQ: Integrates with Salesforce CRM and select third-party apps.
- CPQ+: Supports APIs for ERP, AR/VR tools, and legacy systems.
Pricing and cost considerations
- CPQ: Lower upfront costs, ideal for businesses with standard needs.
- CPQ+: Higher investment but offers long-term ROI through scalability and advanced features.
Which Solution Is Right for Your Business?
The decision Salesforce CPQ vs CPQ Plus can be a bit complicated. But here’s a short and sweet explanation for you that will definitely help with the choice:
- Choose Salesforce CPQ if you need a cost-effective tool for quote generation, basic configuration, and CRM integration.
- Opt for Salesforce CPQ+ if you require AI-driven insights, complex customization, or AR/VR capabilities for enterprise-level deals.
Why Choose CanvasLogic?
Leading innovator in Configure, Price, Quote and visual product configuration, CanvasLogic delivers seamless, interactive, AI-driven solutions redefining the sales process. Beyond simple CPQ tools, our platform provides a completely integrated suite that lets companies develop unique, real-time, immersive customer experiences. Whether your industry is manufacturing, retail, healthcare, technology, or another, our solutions help simplify difficult setups, increase conversion rates, and speed the quote-to- order process. We have even built a 3D product configurator for Automata, a company in the life sciences industry, and helped them sell automatic biolabs offering their customers an opportunity to build a biolab from scratch or choose a pre-configured lab, get an instant quote, generate QR code, and more.
CanvasLogic is designed to integrate effortlessly with existing Salesforce solutions, ERP, PIM, and ecommerce platforms. This ensures a smooth transition, enhances workflow automation, and creates a unified data ecosystem. Businesses can leverage our robust API capabilities to connect with legacy systems and modern digital tools without disruption.
Among the many sectors we service are manufacturing, automotive, industrial equipment, high-tech, and retail. Using CanvasLogic, companies such as Siedle (a top building communication systems supplier) and Nobilia (Europe’s leading kitchen producer) have effectively changed their client experience. Our knowledge of customizing solutions guarantees that your company can maximize productivity and satisfy market needs. Some of our clients might say “Our product is too complicated to be configured. It won’t work.” In these situations, we show them the work we’ve done for Automata helping them build a 3D product configurator for robotic biolabs. This shows that no industry is too complicated for us.
Conclusion
Both Salesforce solutions excel in driving efficiency and customer experience, but their suitability depends on your business’s size, complexity, and innovation goals. While CPQ is a reliable choice for standard sales automation, CPQ+ unlocks advanced customization and future-ready tools for enterprises.
FAQ
How does Salesforce CPQ integrate with other Salesforce products?
Salesforce CPQ seamlessly synchronizes with Salesforce CRM, Marketing Cloud, and Service Cloud, ensuring a fully unified sales ecosystem. This integration enables real-time data sharing, automated workflows, and streamlined lead-to-cash processes. By leveraging this connectivity, businesses can enhance customer insights, improve forecasting, and drive operational efficiency across all sales channels.
Is CPQ+ suitable for small to medium-sized businesses?
CPQ+ is designed primarily for large enterprises that require advanced AI-driven pricing, complex product configurations, revenue optimization, workflow management, and integration with emerging technologies like AR/VR. Small and medium-sized businesses (SMBs) may find standard Salesforce CPQ more cost-effective and easier to implement, as it provides robust CPQ functionalities without the added complexity and investment of CPQ+. However, fast-growing SMBs planning for scalability may consider CPQ+ to future-proof their operations.
What are the training and support options for CPQ+?
Salesforce CPQ+ offers comprehensive training and support programs to ensure businesses maximize their investment and adoption of the platform. Companies like CanvasLogic provide specialized onboarding services, live training sessions, interactive webinars, and AI-powered knowledge bases to accelerate learning and implementation. Additionally, 24/7 support, dedicated customer success teams, and advanced troubleshooting assistance are available to help organizations navigate any challenges and continuously optimize their CPQ+ workflows.
