Magento Product Configurator

CanvasLogic integrates seamlessly with Adobe Commerce (Magento 2) as a powerful product configurator extension. It offers a robust and intuitive interface for your ecommerce site, aligning with Magento’s infrastructure to enhance the user journey. With features like guided selling and augmented reality, our Magento custom product configurator delivers an immersive shopping experience.

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Benefits of a 3D Magento Product Configurator.

Improved customer engagement

Interactive 3D and augmented reality features captivate shoppers, keeping them engaged longer and encouraging exploration. Customers who personalize items feel more invested – in fact, conversion rates have been observed to increase by around 30–40% when using a configurator.

Streamlined sales process

A Magento 3D product configurator simplifies complex sales. It ensures that every custom order is valid and error-free, reducing the need for manual quotes or corrections. This guided configuration accelerates the sales cycle (cutting quote times by up to 73%) and can boost efficiency for your sales team.

Reduced return rates

By allowing customers to visualize exactly what they’re buying, Magento product configurator helps set accurate expectations. Shoppers can examine offerings in detail and even use AR to “place” items in their environment. This clarity leads to more confident purchases – retailers have seen return rates drop by as much as 25–40% after introducing 3D visualization.

Our Magento 2 Product Configurator Solutions

CanvasLogic offers a Magento 2 product configurator solution built natively for the Adobe Commerce ecosystem. It deeply integrates with Magento’s frontend, catalog, and checkout, providing a cohesive experience:

Integration with the Catalog Service

CanvasLogic’s products and options are integrated with Magento’s Catalog Service, allowing for efficient and accurate display and management of items within Magento.

Native integration of the CanvasLogic user experience with the Magento front end

Seamlessly blend CanvasLogic’s UX directly into Magento’s interface, providing a unified and a harmonious user experience that feels integral to the website.

Integration with the product page

Direct integration of CanvasLogic components into Adobe Commerce’s product pages, enhancing the user interaction with the product details and options, and improving the overall user interface and experience.

Quick checkout integration

This feature leverages Adobe Commerce’s built-in checkout capabilities, adding configuration options to the shopping cart to streamline the checkout process, making it faster and more user-friendly.

Key Features of Magento Configurator.

Interactive 3D & AR visualization

Users can rotate and zoom a high-fidelity 3D model of the item as they configure it, seeing changes applied in real time. With augmented reality integration, customers can also preview the configured item in their own space using a mobile device, driving confidence through true-to-life visualization.

Dynamic, guided product configuration

Shoppers can interactively customize items (select components, colors, specifications, etc.), and the interface guides them step-by-step. The system dynamically updates the product model and details with each selection, preventing incompatible choices and ensuring an error-free configuration.

Seamless product page embedding

CanvasLogic’s configurator is embedded directly on Magento 2 product pages. There’s no need for external pop-ups or separate web pages – customers can configure their items on the same page as the items description and details. This seamless embedding keeps users on your site and maintains a smooth user journey from discovery to customization.

Streamlined cart & checkout

Configured items can be added to the cart with one click once customization is complete, with all chosen options carried into the order. The extension appends configuration details to the Magento order and leverages the platform’s native checkout workflow. This means no surprises at checkout – the pricing and offering summary reflect the exact configuration, making the purchasing process quick and user-friendly.

Why Choose CanvasLogic’s Magento Configurator?

Seamless integration

The solution is built specifically for Adobe Commerce, which means it installs as an extension and works within your existing store infrastructure. No heavy custom development or separate platforms – it utilizes Adobe Commerce’s theme, data, and checkout natively, reducing implementation risk and ensuring stability

Guided selling & superior UX

CanvasLogic provides a guided selling experience that simplifies complex product choices. Even for highly configurable or technical items, customers are led through an intuitive step-by-step process. This improves the user experience (less confusion, no overwhelm) and helps increase conversions by making product customization accessible to all shoppers.

Easy back-end manageability

CanvasLogic’s solution ties into your Adobe Commerce admin. Your product team can manage configurable options, rules, and pricing through familiar Adobe Commerce interfaces and CanvasLogic’s integration settings. This centralization means less duplication of data and easier maintenance of your product catalog. It’s a scalable approach that leverages Magento’s robust product management capabilities.

Immersive 3D/AR engagement

CanvasLogic brings immersive 3D models and AR directly into your ecommerce site, elevating your brand presentation. Customers can explore products in detail and even visualize them in a real-world context via AR. This level of engagement not only differentiates your site from the rest of the market but also aligns with modern consumer expectations for interactivity and transparency in online shopping.

FAQ.

What is a Magento product configurator?

A Magento product configurator is a software extension that allows shoppers to personalize and configure products directly on an Adobe Commerce online store. Instead of choosing from static predefined options, customers can interactively select features, components, or designs and see the product update in real time. The configurator works as a customizer and generates a custom product variant or detailed order based on those selections.

How does the Magento configurator improve the customer shopping experience?

Integrating a product configurator into an Adobe Commerce store significantly enriches the customer experience. Firstly, it makes shopping more interactive – customers engage with products by selecting options and immediately seeing the result, which increases their involvement and confidence in the purchase. Additionally, the novelty and transparency of 3D/AR visualization make the shopping journey more enjoyable, which can foster greater brand loyalty.

What is the difference between Magento and Magento 2?

Magento 1 is the first generation of the Magento ecommerce platform released in 2008. Magento 2 is the next-generation version of that platform, a complete overhaul introduced in 2015 with major improvements.