CPQ Software Solutions for Automotive Manufacturing

CanvasLogic provides the automotive sector with a complete suite of CPQ software, 3D/AR product configurators, and guided selling solutions.

Benefits of CPQ in Automotive Manufacturing

Greater certainty for pricing and margins

Automotive CPQ solutions calculate prices in real time and ensure that margin rules are consistently enforced.

Error-free vehicle configurations

Automotive CPQ software validates technical rules in real time during the configuration process. Incompatible options are prevented.

Faster quoting processes

Instead of manually compiling quotes from spreadsheets, price lists, and emails, the system automatically generates a complete, on-brand proposal.

CPQ Software Capabilities for Automotive

3D and AR product visualization

Customers, dealers, and sales teams can view vehicles, components, or equipment variants with lifelike realism. Whether it’s a commercial vehicle body, specialized vehicle, interior, accessories, or modular assembly — visualization simplifies complex technical decisions.

Guided selling

Not every user knows every detail of your product portfolio. Guided selling asks the right questions and leads users step-by-step to the ideal solution — making it perfect for dealers, new sales representatives, or self-service portals.

Omnichannel capabilities

Whether through direct sales, dealer networks, partner portals, or websites, all channels operate using the same product logic and pricing rules. This prevents inconsistent quotes and ensures a consistent brand experience across every touchpoint.

Automotive Manufacturing Software Integrations

ERP integrations

ERP integration connects automotive CPQ software with prices, material data, availability, terms and conditions, order data, and commercial processes.

CRM integration

CRM integration brings customer information, leads, opportunities, and deal data directly into the configuration process.

PLM integration

CPQ integration helps make up-to-date product logic available to sales teams and ensures that changes are transferred into the quotation process in a controlled manner.

CAD and engineering system integration

Configurations can be linked to drawings, technical specifications, or bills of materials, making the transition from sales to implementation much smoother.

Dealer management system integration

By integrating dealer management systems, quote data, customer information, vehicle availability, dealer-specific terms, and sales processes can be synchronized more effectively.

Ecommerce platform integration

CPQ for automotive manufacturing can be integrated directly into websites, customer portals, or ecommerce platforms, allowing vehicles, accessories, spare parts, or service packages to be configured interactively and then continued as an inquiry or quote.

Supply chain and inventory system integration

By connecting inventory, supply chain, and procurement systems, delivery times, alternatives, and available components can be incorporated into the configuration process more transparently.

CPQ for Different Automotive Segments

OEMs and vehicle manufacturers use CPQ to consistently map model variants, equipment lines, technical packages, and regional rules.

Commercial and special-purpose vehicle manufacturers benefit from guided configuration and technical validation for bodywork, emergency vehicles, trailers, agricultural vehicles, and construction vehicles.

Aftermarket and accessories providers can sell spare parts, upgrades, interior options, rims, roof systems, charging accessories, or service packages more easily.

Our CPQ Implementation Process

Analysis of product logic and sales processes We capture variants, technical dependencies, pricing rules, roles, approvalapprovals, and typical quotation scenarios.

Preparation of product and 3D data CAD, image, product, and marketing data are prepared for digital configuration. The goal is to create a presentation that is realistic, fast, and easy to understand.

Setup of the rules and pricing engine Technical rules, pricing logic, discounts, packages, and approval processes are mapped in the system.

Integration with existing systems CPQ is connected to ERP, CRM, PLM, CAD, dealer systems, ecommerce platforms, or other systems.

Testing, training, and go-live We test typical and critical configurations, check interfaces, and support your teams during launch.

Further development and scaling After go-live, the solution can be expanded to new markets, product lines, dealer groups, or self-service scenarios.

Why Choose Us for Automotive CPQ Software

Seamless integration into your IT landscape

We do not see CPQ for automotive manufacturing as a standalone solution. Our configurators can be integrated into websites, online shops, CRM, ERP, PLM, and other systems.

Collaborative implementation

We listen carefully before we build. Your product logic, your brand world, and your sales reality shape the solution — not the other way around.

Experience with variant-rich products

Whether machines, furniture, laboratory systems, doors, or modular technical solutions, CanvasLogic works in areas where product variety quickly becomes complex.

Case studies

Automata, recognized for its easy-to-use industrial robots

Acknowledging the complex and repetitive tasks common in biolabs, Automata applied its automation expertise to create solutions that boost productivity and precision in these environments.

Read the full case study

FAQ.

How long does it take to implement a CPQ solution for an automotive company?

The timeline depends on product complexity, integrations, 3D data, pricing logic, and approval workflows. A focused CPQ implementation can take a few months, while large-scale automotive projects with ERP, CRM, PLM, dealer systems, and advanced visualization usually require a phased rollout.

What factors influence the cost of custom CPQ software for automotive businesses?

Key cost drivers include the number of product variants, technical rules, pricing models, 3D or AR visualization, customization, system integrations, user roles, markets, languages, and required workflows. The more complex the product and sales process, the more effort is needed for configuration, testing, and maintenance.

Is CPQ software suitable for both direct and dealer-based automotive sales?

Yes. CPQ software can support direct sales, dealer networks, partner portals, and online channels. It helps keep product logic, pricing rules, availability, and quote data consistent across all sales touchpoints.