Intuitive product configurator (with 3D & AR)
At the heart of our solution is a powerful product configurator that can handle variant-rich and configurable products of any complexity. Sales reps or customers can select options and see the product change in real time, in high-quality 3D. Our AR mode allows users to project the configured product into real-world environments (e.g. see machinery on the factory floor, or a sofa in a living room) for true-to-life visualization.
Dynamic pricing engine
The system supports tiered pricing, volume discounts, regional price lists, subscription or usage-based pricing, and promotional discounts – all configurable to your business rules. You can implement complex pricing models (for example, life sciences equipment with optional service plans, or architectural products with different finishes costing extra) with ease. The moment a user selects an option, the price recalculates instantly and accurately.
Automated quote & proposal generation
CanvasLogic CPQ automatically generates quote PDFs complete with your branding, the itemized pricing, terms and conditions, and even product images or drawings of the configured item. This not only saves time but ensures every prospect receives a polished, consistent proposal.
Guided selling workflow
For complex products, guided selling is a lifesaver. CanvasLogic provides interactive questionnaires and intelligent prompts that guide users to the optimal configuration. By asking a few simple questions about the customer’s needs, the software can narrow down applicable products or features. This reduces analysis paralysis for buyers and ensures even a novice sales rep can configure a suitable solution.
Powerful rules engine
Under the hood, a robust rules engine guarantees error-free configurations. You can define product rules (compatibility constraints, dependencies, exclusions, etc.) without coding – for example, “Option A cannot be chosen with Option B” or “if X power supply is selected, recommend Y accessory”. The CPQ software system will automatically enforce these rules, preventing invalid combinations and guiding users toward viable choices.
Omnichannel support
Use CanvasLogic CPQ configurator software across all your selling channels. It’s web-based for easy embedding on your website or customer portal (great for ecommerce self-service), and also accessible for your internal sales team or distributors via a secure login. Everyone works off the same platform and data, ensuring consistency. A distributor in the field, a salesperson in the office, and a customer at home can all configure products with the same up-to-date options and pricing.
