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Visual 3D configurator helping Automata promote automated biolabs.

Higher engagement

40%

more time spent with product configurators vs. static pages

Boosted conversions

30%

increase in conversion rates through personalization

Larger orders

27%

higher order value with complementary product suggestions

See it live on their site.

See how CanvasLogic helped Automata revolutionize lab sales with 3D visualization and AR

See it in action

Challenge

The challenge Automata faced was the insufficiency of conventional sales methods for their innovative product. Their revolutionary hardware, consisting of standard benches, robotic arms, conveyors, and laboratory equipment, was difficult to visualize. Initially, they addressed this by uploading 3D models to JigSpace. However, JigSpace primarily demonstrated existing configurations without allowing potential customers to create their own configurations, view them in 3D, or use augmented reality (AR). While searching for better solutions, Automata continued to use JigSpace as their main visualization tool.

Choice

Inspired by innovations in the robotics industry, Automata decided to partner with the CanvasLogic team to revolutionize the way life sciences equipment is sold — using an interactive visual configurator. Automata chose to implement a full-fledged visual configurator featuring real-time 3D rendering of the product being configured, AR capabilities for placing the laboratory in the client’s environment using either an iPhone or Apple Vision PRO.

The CanvasLogic platform provides a variety of features and technologies to integrate a visual configurator and CPQ solution into your website or ecommerce solution. These features range from guided selling, interactive 3D configuration, AR visualization, pricing, and quote generation to augmented reality using Apple Vision PRO and digital twin automation.

About Automata

FOUNDED
2015
FHEADQUARTERS
London, the UK
ANNUAL REVENUE
~ US$80-114 million
INDUSTRY
Lab Automation Robotics Life Sciences Hardware & Software

Company history

Founded by architects Mostafa ElSayed and Suryansh Chandra, Automata has been dedicated to democratizing automation for everyone. In 2024, Automata decided to venture into a new market by bringing industrial automation to the life sciences and bio labs space.

Online Interactive
3D Visualizer

Allows users to view
and manipulate the
product in Real Time

Provides a detailed and
impressive visualization
experience

Enables potential customers to understand the product’s features and configurations better

CanvasLogic platform features utilized by Automata.

Online interactive 3D visualizer

Allows users to view and manipulate the product in real-time 3D. Provides a detailed and immersive visualization experience. Enables potential customers to understand the product’s features and configurations better.

Configuration link and QR code

Generates a unique link and QR code for each configuration. Facilitates easy sharing and revisiting of configurations. Simplifies the customer’s decision-making process by providing quick access to their personalized configurations.

Instant PDF brochure generator

Creates detailed PDF brochures of the configured product. Includes a comprehensive configuration dropdown and a reusable link. Provides potential customers with a professional and informative document to aid in their purchasing decisions.

Augmented reality experience via smartphone camera

Users can place and view the configured laboratory equipment in their real-world environment. Enhances user engagement and provides a tangible sense of how the equipment will fit in their space. Supports both iPhone and Apple Vision PRO for AR experiences.

Integration with CRM

Captures data whenever a visitor accesses the online configurator. Integrates with Automata’s CRM to track and manage leads. Enables personalized follow-ups and enhances the overall sales process.

“It’s an absolutely revolutionary way to build a lab. No one is doing this in our space, and what CanvasLogic is doing for us has put us head and shoulders above the rest in our specific field. We’re able to easily communicate the value proposition of our platform, the modularity of our LINQ Bench to help people quickly understand how flexible our platform is.”

Fallon Wynter Senior Digital Marketing Manager at Automata

Change and Impact.

With the visual configurator integrated into their website and marketing infrastructure, Automata was able to significantly increase market adoption of their products and conversion of web traffic into sales opportunities. Visitors and users now have the ability to experiment by choosing pre-configured labs or building their own configurations from scratch. The interactive visual configuration has simplified sales logistics and marketing by allowing prospects to familiarize themselves with the product without needing to see the physical build initially. This has streamlined the initial sales process and provided a more engaging customer experience. After landing several new clients through the visual configurator, Automata is planning to integrate Apple Vision PRO and expand the visual aspects of the product to include creating a Digital Twin of the lab and more.

“With CanvasLogic, we can see which labs are being built and which instruments are selected. This helps us understand customer needs without having a conversation. When our sales team picks up this summary, they can focus on customer needs and avoid cold calls.”

Fallon Wynter, Senior Digital Marketing Manager at Automata Senior Digital Marketing Manager at Automata
Market insights and results

Based on CanvasLogic’s data and market experience:
• Users spend up to 40% more time configuring products compared to just browsing static product pages.
• Conversion rates can be 30% higher with product configurators, as customers feel more invested in a product they’ve personalized.
• Showcasing compatible or complementary product options can increase order value by up to 27%.
Automata’s partnership with CanvasLogic has not only revolutionized their sales approach but also set a new standard for how life sciences equipment can be marketed and sold in the digital age.

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Let’s get started.

Learn how CanvasLogic can help you imagine and make amazing configurable experiences that seamlessly integrate with your business systems and inspire your customers to take action.

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