Client

Nobilia is a leading German kitchen manufacturer with over 75 years of experience in the furniture industry. Renowned for high-quality, custom designs, Nobilia produces around 800,000 kitchens per year – roughly 1,950 items every day – through a network of more than 4,000 specialized dealers and project partners. With approximately 2,250 employees, the company combines tradition and innovation, delivering tailor-made kitchens that emphasize quality, craftsmanship, and cutting-edge design to meet exact customer specifications.

Challenge

As a market leader, Nobilia identified a growing demand for fast-delivery, standard kitchen solutions alongside its bespoke offerings. To address this trend, the company introduced the nobilia elements series – a line of pre-configured, modular kitchens ready for quick fulfillment. The challenge was to digitally transform Nobilia’s sales approach for this new product line.

They needed a seamless online configuration and sales platform that could visually showcase the new kitchen range and its customization options,  empower both end-customers and B2B partners (dealers) to configure kitchens easily and accurately,  integrate smoothly with Nobilia’s existing processes and the diverse ecommerce systems of thousands of dealer partners.

Choice

Nobilia chose CanvasLogic’s 3D product configuration platform to power its new online kitchen planner. The decision centered on delivering an immersive, user-friendly 3D configurator that would be fully integrated into Nobilia’s ecosystem. CanvasLogic developed a cloud-based, real-time 3D kitchen configurator tailored to Nobilia’s requirements. This interactive solution allows potential buyers and dealers to design kitchens step-by-step, visualize changes instantly in photorealistic 3D, and proceed directly to quotes and orders.

CanvasLogic Platform Features Utilized by Nobilia

CanvasLogic’s implementation for Nobilia included a rich set of features and integrations designed to meet the project’s complex needs:

• Responsive 3D web application: A browser-based kitchen planner that works seamlessly across desktop, tablet, and mobile devices.
• Real-time 3D visualization: Customers see a live 3D rendering of their kitchen design that updates with each choice – from cabinet styles and colors to countertops and appliances.
• Sophisticated configuration engine: A powerful rules-driven configurator handles all kitchen layouts – from L-shaped corners to island kitchens – ensuring only valid, buildable designs.
• Ecommerce platform integration: The 3D configurator is integrated with major ecommerce and CRM platforms (including SAP Commerce Cloud, Shopify, WooCommerce, Shopware, BigCommerce, Magento, and others).
• Easy dealer deployment: Dealers can embed the planner into their own websites and online shops with just a few lines of code (via iFrame), instantly adding a powerful sales and lead-generation tool to their sites.
• Multi-user, multi-language experience: In showrooms, sales staff use the planner as a guided selling tool via a point-of-sale system; online, consumers use the same tool in self-service mode. The UI is translated and localized for different languages.
• Instant quotes & BOM generation: Behind the scenes, the configurator automatically generates detailed bills of materials and price quotes for every custom kitchen design. Every selection is validated against Nobilia’s product rules and pricing, eliminating errors.

Change and Impact

The launch of CanvasLogic’s 3D configurator has significantly transformed Nobilia’s business by streamlining the sales process, increasing customer engagement, and driving conversion. Customers can now design and order kitchens online in minutes, reducing the need for in-person consultations. The intuitive, photorealistic experience has led to longer site visits and higher purchase intent, while seamless dealer integration has expanded Nobilia’s market reach across digital channels. With multi-language support and ecommerce compatibility, the platform supports global growth and simplifies operations through accurate, rule-based configurations – ensuring fast, error-free order fulfillment and reinforcing Nobilia’s reputation for quality and innovation.