AR Product Configurator

CanvasLogic has been helping companies in numerous industries — ecommerce, construction, electronics, manufacturing, life sciences, etc. — effortlessly configure and visualize any complex products since 2001. All thanks to our AR 3D product visualization.

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How AR Configurator Can Improve Your Business Process.

Conversion rates are up to 90% higher for consumers engaging with the AR visualizer compared to those who do not.

Companies leveraging AR visualization software in their sales process have documented as much as a 30% reduction in the sales cycle time.

Shoppers who interacted with products in AR were 65% more likely to make a purchase compared to those who didn’t.

The average product viewing time jumped from 30 seconds to 8 minutes when AR was available.

Augmented Reality Product Configurator Features.

Interactive 3D visualization

Customers can view high-quality 3D models of your products, rotating and zooming in to see every detail from any angle. This 3D view provides a deep understanding of the product even before AR is activated.

Augmented reality mode

With a tap, users can switch to AR mode to place the configured product into their real-world environment through their device’s camera. The product appears at true scale in the room, allowing customers to walk around it and see how it fits in context.

Seamless ecommerce integration

The AR configurator isn’t a standalone island — it integrates with your existing business systems. We connect it with your ecommerce platform, CRM, and CPQ so that product data, pricing rules, and inventory information are all in sync.

Smart configuration rules

The configuration solution employs a powerful rules engine. These smart rules mean no invalid configurations make it through, and customers only see options that make sense for the product they’re building.

Our AR Product Visualization Experience.

Here are just a few of the industries we serve and how our augmented reality product visualization makes an impact in each:

Life sciences

We help visualize complex medical and laboratory equipment in AR.

Manufacturing

We enable 3D configuration of machinery, tools, and factory equipment.

Electronics and home appliances

Our solution lets users configure fridge door styles or gadget customizations and see the product in their own space.

Furniture and interior design

We empower furniture retailers and interior designers by visualizing furniture, fixtures, and decor in 3D/AR.

Automotive

Our configuration solution can showcase vehicles with full customization (virtual showroom experience).

And many more

Our AR product configurator works with almost any complex product that benefits from visualization.

View and configure with AR.

Scan this QR code to enjoy the Empire 22 Slim kiosk with AR

How It Works.

Customize in 3D

Once the product is selected, the customer is presented with an interactive 3D configurator. They can pick and choose options — such as changing the color or material, selecting different components or modules, adjusting dimensions, etc.

View in augmented reality

Now for the magic part — with one tap, the customer can see their customized item in augmented reality. The configurator uses the device’s camera to scan the surroundings and then places the virtual product into that real-world view.

Interact and refine

In AR mode, customers can reposition the product or even continue to tweak options. If something doesn’t look quite right, they can switch options (like choosing a smaller size or a different color) and see the change instantly in AR.

Purchase with confidence

Once the customer is happy with the configuration, they can save the configuration or add it directly to their cart. All the chosen specifications are recorded, so the order you receive exactly matches what the customer saw and decided on.

FAQ.

What is AR product configurator software?

An AR product configurator is a software tool that lets customers customize a product in real-time 3D and view it in augmented reality. It combines an intuitive interface with interactive visuals to improve customer experience. For any company or industry, it’s a powerful way to let users “try before they buy” and see the product in their space. What makes it AR is that, beyond just 3D on a screen, the software can use your device’s camera to place the configured 3D product into your actual environment. So you could configure a piece of furniture and then point your phone at your living room to see that virtual furniture appearing in your room at full scale. AR product configurator software combines the configurator logic (all the product options and rules) with augmented reality technology to deliver this immersive experience. It’s a powerful tool for businesses because it helps customers understand exactly what they’re getting and boosts their confidence in the purchase. For customers, it’s both useful and fun — they can “try before they buy,” envisioning the product in their life.

How does the AR configurator work?

When you toggle into augmented reality mode, the software uses your smartphone or tablet’s camera and motion sensors to map the space around you. The configured 3D model is then superimposed into the live camera view, anchored to a real-world surface. As you move your device, the AR tracking keeps the virtual item in place relative to your room, so it looks like a real object sitting there. This functionality helps deliver a seamless and realistic experience.

Can I customize the AR configurator to suit my individual needs?

Absolutely yes – our AR configurator solution is fully customizable to suit your business’s individual needs. We understand that every company sells different products with different requirements, and a one-size-fits-all approach wouldn’t work. That’s why we built our platform to be very flexible. You can customize which product options are available and how the configuration rules work (so the tool accurately reflects the combinations and constraints of your product catalog). You can also tailor the user interface and branding: the look and feel of the configurator will match your brand’s style, ensuring a seamless experience for your customers. Additionally, we integrate the configurator with your systems – for instance, if you have a specific e-commerce setup or a CRM/CPQ system, we will adapt our solution to plug into those. If you have unique needs, such as a special feature (maybe a specific type of measurement input, or an AR functionality like measuring a room or comparing two products side by side), our development team can work with you to implement that. The goal is that the AR configurator feels like a natural extension of your business.

What are the technical requirements for using the AR configurator?

One of the great things about our AR product configurator is that it doesn’t require any special or expensive hardware for the end user. In most cases, the only requirement is a relatively modern smartphone or tablet with a camera.
On your business’s side, the technical requirements involve integrating our configuration solution into your website or app, which we’ll handle with you. It could be as simple as embedding a viewer or as involved as adding some code libraries to your app – but we provide clear documentation and support for this.